Overview

Though not a health impact area, communications has been prioritized as an area of focus from the onset of LHMG as a way to brand the initiative and improve dialogue and engagement with stakeholders. The need to focus on communications also became quite apparent when our residents reported they often do not know where to go for health oriented services and activities. To address this and other communications challenges, LHMG carryout a number communication strategies to inform and influence decisions and actions to improve health.

LHMG’s Facebook Lives Community Series is a weekly produced series featuring local experts that addresses health and wellness topics and promotes a healthy lifestyle. The segment can be viewed at www.facebook.com/livehealthymg.

Accomplishments to Date

  1. Developed a LHMG Communications Plan that have served as a guide to help LHMG Staff and communications sub-council execute a cohesive campaign to: 1) establish the LHMG Brand; 2) help further define how to grow the LHMG brand.
  2. Developed a LHMG Stakeholder Communications Guide that have served as turnkey recommendation guide for internal LHMG community partners, grantees and existing councils.
  3. Developed a Media Kit to provide information to those external to the LHMG initiative about the LHMG brand.
  4. Developed a LHMG website.
  5. Worked to establish and enhance our presence on social media in an effort to increase information and messaging about living a healthy lifestyle. To date, our presence on Facebook and Twitter has grown to over 1233 followers.
  6. Created and implemented a strategic communications campaign which included branding and messaging specific to LHMG that was clear, concise and accessible. As a result, several new tools were developed in 2017. We also focused on utilizing various media to get the word out about the LHMG Initiative. Our successful campaign for LHMG Week in 2017 garnered attention from numerous print, television, and radio media – resounding in a wealth of awareness and visibility for the LHMG campaign with more than two million impressions.
  7. Conducted a Live Healthy Miami Gardens Week, a series of both in-person and virtual events over the course of a week established to grow the LHMG brand presence in the community. The LHMG Week focused on: activating the five health impact areas; encouraging resident action thru the community partners/community stakeholder activations; overall brand promotion to drive increased LHMG brand programming; increasing access community health and wellness services and activities and LHMG programming.
  8. Produced a series of ten FACEBOOK LIVE episodes on various health topics of concern resulting in 4,316 views.

Committee

  • Amanda Lahiere – QQ Consultants
  • Art Friedrich – Urban Oasis Project
  • Cheretha Ferguson – Simply Healthcare
  • Debra Toomer – 1490 WMBM Radio
  • Felicia Robinson – Miami Gardens Resident
  • Meg Garza – Center for Family and Child Enrichment
  • Melissa Dunn – MD Marketing
  • Horace Ward – Holy Family Episcopal Church
  • Bill Amodeo – All Stars Media Solutions, Inc.